If there is one thing the guys at PETA know how to do, is get some attention to their spots. They do it with controversial ads, brilliant creative and beautiful productions.
This new short spot shows a lovely moment- small chicks learning to fly, trying their best to flap their wings and get on their way.
Seeing a new and surprising innovative print ad in a newspaper is something that doesn't happen every day. Yes, you can say that the print is dead, and that nobody is reading the newspapers this days, and that if it is not flashing and kicking the viewers head, there is no way he will pay attention to your ad, because of all the noise around his nose.
Well, we've got some news for you. As it seems, people are reading papers as ever. Yes, you are right, many read the news on their Ipads and tablets and so, but the real live paper is not dead. Yet.
So, as long as there are newspapers, and as long as people read them, we are happy to see hoe advertising agencies compose new ways to use the media in creative ways.
Here is beautifully executed 3D ad for a kitchen, hidden within home searching ads in a Colombian newspaper.
Translate: The Kitchen you are imagining is in HiperCentro Corona.
This brilliant work was copywrited by Felipe Salazar, SANCHO BBDO Creative Director.
Oh! The drama! The Pathos! The sizzling sensation the advertisers must have felt when they first saw this spot in their inner mind, sitting in their corner cubicle in the agency, thinking about the big office they might get one day if their boss would be pleased enough with their dramatic pompous commercial.
So get ready for the ride of your life- Up Up and away. To the kitchen.
3.5 Tons of petals were used in the making of this hypnotizing spot for Sony's newest television technology.
The video was filmed in a small village in Costa Rica, that was washed by more than eight million petals, flown all around in order to create the special lava float throughout the streets.
It is indeed a remarkable sight, which reminds us once again how having large budget you can create almost anything you put your mind to. And as we all know, there are no bigger pockets than the ones of the big cooperatives, when they think about the glorious films they can produce in order to sell one more big screen HD television.
have you seen the latest Jimmy Choo commercial? Did you have a look at the young skinny model posing for the shoe designer's new collection? If we didn't know better, we might have thought it was Australian actress Nicole Kidman. But it couldn't be her, Could it?
Well, god save the special effects. A quick look at Nicole Kidman's Wikipedia page reveals her birth date- 20 June 1967. Yes, we can see your brain steam, she will be 47 next June. So how come she look like a 19 years old model in this short spot? Guess.
Don't you just LOVE April Fools' Day? Isn't it perfect that we have one day a year that it is ok to hoax people down, to pull pranks on everyone without thinking on the consequences? Well, no. We think April Fools' Day is a stupid day, and if you are older than 12, you have no business pranking your friend. Unless, of course, if you are working for Google.
It seems that in the past few years, the bigger brands around the world developed a tradition of hoaxing their customers at April Fools' Day. Big surprise there, as the biggest PR trend in the past two years or so is Prankvertising. So, if they are pranking us on a regular day, no surprise the advertisers doubles their effort at April 1st.
The first that comes to our mind is Google. The Company was one of the first to adopt the trend with their yearly April's fools' prank. Actually, for a few days many people thought Gmail was a hoax, because it was announced at April 1st. this year, the brand came up with a great improvement to it's online translating service, that can now translate words to Emoji.
Well, great Google, you had your fun, now let some other brands play. Brands like Honda, which decided this year would be a great opportunity to communicate with the slow movement, and let people build their own cars' with their own hands, at their own time.
Yes, Ikea, you are no longer alone at the field of shipping long flat boxes to houses around the world, causing grown men to weep in frustration. If you ever felt lost while trying to build a couch, just imagine the long night of sleepless terror whilst building your own CR-Z.
We have a confession to make. We really, utterly, absolutely love airbnb. There is nothing better than getting on a plane to Barcelona and spend a week in someone's apartment for a low price. Well, maybe there is- working in someone's office for a very low price.
Have you ever gone shopping with your dog? Did you ever look at their sad eyes when you buy yourself a new outfit and they don't even get a scarf? No more! American Eagle presents- American Beagle, the first clothing shops for your best friends.
