When you're hungry you are not being yourself - this is the slogen standing bhind the last campaign SNICKERS has lounched in the past few months.
All well and good, and why not? It is a catchy phrase, it works, and it gives the advertisers a whole lot of scenarios to play with.
In their last guerilla activity in Australia, snickers' advertisers show briliantly how one can ruin a campaign in a flick of a finger. They thought it would be oh so funny to place a few construction workers in a construction site, and let them shot nice comments to women.
Oh, you lords of advertising, you are so smart! You showed us, didn't you? You got us so surprised! Apparently, when men are hungry, they are acting weird- they are nice! to women! they are not being scumbags and creeps!
Well guys, this is one below the belt. A very poor guerilla campaign.
אין תגובות:
הוסף רשומת תגובה