Nationwide with the worst commercial EVER

OMG Nationwide! Why? Why? Oh, why did you have to do it? This is, by far, the most upsetting commercial we have ever seen!

Yeah, let's put a cute kid in front of the camera and let him talk about all the things he will never do, only to make the viewers realize he died in an accident.

WTF is wrong with you guys?! Is this the best way you found to sell insurance?

This is wrong in so many levels!

Newcastle Brown Ale in a new genius Commercial

Yeah, we know we weren't here for a while, but hey, we have are lousy, not so convincing excuses, so just believe us that if we could we would have been here more than you could imagine.

No, this new spot for Newcastle Beer caught us by surprise and made us leave everything and run like hell to the closest internet, only to share this ingenuity with you guys. This is how much we love you, so don't you ever forget it. Do we have anything to write about the commercial? not really, no. Actually, we have no idea why you keep on reading the bull*** we write instead of hitting the play button and see the magnificent Aubrey Plaza doing what she is doing best- being awesome.

Scary to the bones

Ok, this is one of the creepiest, scariest, and crawling under your skin commercials we have seen in a long while.

No, this isn't a commercial to a new Stephan King movie, though it starts all the same. ho no, we are talking about something far more earthly than the ghosts horrors king is offering us in his novels.

Did you guess yet? Well, life guard, go home, you re drunk, and we can't think of any reason we would want anyone who approved this nightmare of an ad to come haunt us in real life.

Even if we do fall and can't get up.

The Smelly Commercial

Contrary to what the presenter says in the video this is obviously not a real product, because, as we all know, girls don't poop.

In other words- Poo-Pourri is back

The alienated Parenthood by Apple

How the hell did our parents managed to raise us without all the technology surrounding us today? How did they get to be there in our special moments? How did they help us to get ready for our finals exams? How did they read us a bedtime story?

Well, the answer to that is divided to two:

In some cases they did it easily

In other cases, they didn't

They didn't have the technology to work on our math while they were in a business trip to Hong Kong. In the other hand, they didn't go on so many business trips to Hong Kong, didn't they?

They didn't measure their heartbeat when they ran with us. No, they just ran with us.

And they did read us a bedtime story from an actual book. You know, the old school kind, the one that comes with papers.

Apple knows how to make beautiful commercial that touches your heart and make you go "ahhhh" the same way you do when you see a cute puppy. But the reality they try to sell us is an alienated one, A reality that divide us from our loved ones with a multi-touch screen and a designed cover.

The Royal Oreo

Did you ever wonder how an Oreo commercial would look like if Wes Anderson will be the director behind the camera?

Well, this is your lucky day. No more sleepless nights while you imagine the best or the worst, wondering how much of a cliché the commercial could be. No more imagining hipsters wearing colorful sweaters with geometric patterns and stupid mustaches.

What can we say? This new spot foe mini Oreos by The Martin Agency is all we had hoped for and much more.

#STANDUPWORLDCUP - it's all about winning or losing

Usually, when we present a commercial we tend to write a few words about it. This is not the case. This time we are going to make an exception, and let this video speak for itself. The only thing we are going to say, is that this spot gave us Goosebumps the no other spot has in the past

Playing with dildos

Kids will play with everything. That's the way life works. When we are young, all we know is how to play, and we do it as best as we can. The branch we find in the middle of the street turns into a light saber, the bed sheets turns to superman's cape, and a small puddle in the back yard is an ocean, waiting for us to cross it in our ship made of leaves.

This is exactly what stands in the base of the new campaign by evolve, a group dedicated to change gun owners behavior. "If the find it, they'll play with it", is the slogan narrated at the end of this brilliant spot, showing the consequences of not locking away things you don't want your kids to put their hand on.

Budweiser's celebrate of football or something

Ok, I saw a commercial or two in my life, and I think I understand the medium as much as any other, but the only thing crossed my mind as I saw Budweiser's newest FIFA World Cup commercial was WTF??

Yes, it is a beautifully photographed and edited video` yes, it can get one in the mood of football celebration` yes, it shows the beer bottle it tries to promote from various angles.

No, we didn't get it.

What, in the name of God, is the copy of this commercial? What is the story, why did this guy kicking a ball from a rooftop? What happens next? Why did I see this video? How is it supposed to get me into buying Budweiser? What the hell is this rooster doing there?

So many unanswered questions

BTW, here is part one of this campaign

UNICEF will tear us apart

You cannot argue that UNICEF is an important organization. Well, I guess you could if you are a cold hearted bastard, but you would be wrong, so why bother?

Anyway, as I said, you cannot say their cause isn't important and that their job isn't life saving.

And in the past few years, you definitely cannot say their campaigns are not doing it right. Just a year ago they have projected shadows of homeless children in the streets of Stockholm in an amazing guerilla campaign.

Now, this spot, from Australia (by Iris Worldwide Sydney), shouldn't really be in the same item with the one from Stockholm. It is an old school commercial designated for television or the internet and not a low tech viral guerilla thingy.

Actually, the only thing in common with those two campaigns is UNICEF

And the fact that it made our eyes tear.

Coca Cola is keeping it fresh

Here is a very good example of how taking a great idea and squeezing it's every last drop could harm your commercial.

Don't get us wrong, we think the new 'Pemperton' commercial is great. it does exactly what it's supposed to- making sure everyone who watch it knows Coca Cola is using only natural ingredients in the making of their famous Drink.

Well, the idea is to show how there were no artificial taste and food coloring substances, so, naturally, it is all natural to these days. How else could they create the same taste for over a 100 years?

The spot is really great, but we feel it could be much better if it was shorter, and if it would have used less of the main idea, thus keeping it fresh, rather than chewed as an old bone.

Besides, don't try to tell us the drink hasn't changed since it was invented. as we recall, the coca cola we bought yesterday at the local kiosk didn't contain cocaine.

all in all, a nice spot for Coca Cola by The Cyranos McCann and Glassworks London.

Sex and violence at the Danish court

Wow, Denmark, wow! Tell me you didn't really produce this cartoon to convince people to vote. The only thing we could think of while watching this spot was "WTF?!?!?!?!"

Did your campaign manager eat shrooms before handing over the brief? Did you go public without looking at the approved material? Or maybe you just hand over the wrong files?

What we really want to know is what Queen Margrethe had to say about this magnificent piece. Something tells us she didn't quote "There is a lovely country".

Then again, maybe we didn't get the joke. Maybe the Danish government is used to orgies and decapitations in their ads. Maybe the problem is with us.

Perhaps this wasn't an official video after all, just some joke that went way out of hand. or maybe Something is indeed rotten in the state of Denmark.

Sexy Ice Cream

Can Ice Cream be sexier? We're not quite sure about it. The answer is probably no.

Anyway, where were we? Oh, yes. Ice Cream, Nestlé, redhead model in front of mirror teasing herself while enjoying ice cream on a hot hot hot day.

Well, as George Michael once said, "I Like The Way They Think."

Yada Yada Yada - JWT Paris for Nestlé

This is a weeping song. A song in which to weep

Damn you Procter & Gamble. Why did you have to do this?

Why? Why? Why?!

Why did you have to produce this spot, which makes us weep like little girls that got hit in the knee? Why couldn't you let us keep our cynical and sophisticated appearance, and had to throw our entire hard working trendy image to the trash.

Damn you for making us cry our hearts out in front of the computer, sobbing away as our hearts are clenched and twisted and beat in high speed.

Happy Mother's Day to you too, Procter & Gamble!

Small fighters

May the 4th is unofficially known to be Star Wars day, celebrating the cult movie series by George Lcaus. The specific date was chosen due to the Jedi blessing "May the force be with you"' turned into "May the 4th be with you".

To celebrate the holiday, Lego launched a new commercial dedicated to the Star Wars Lego series.

This is a funny commercial, by the German agency Jung von Matt, which almost anyone could emphasize.

Making Movies

This is probably the best commercial ever made for the Toronto Jewish Film Festival.

The commercial shows one of the most famous Jewish film makers in the world of film industry presenting himself and his work. We are not talking about some unknown newbie, but a man with thousands of films in his record. So why does the Toronto Jewish Film Festival keep rejecting his participation in the event?

Probably have something to do with the fact that Ron Jeremy is making Porn...

VH1 is Bullying it's way to our Consciousness

If we would tell you we liked VH1's new anti-bullying campaign it would be a big fat lie. We didn't like it. We didn't love it, we didn't enjoy it, we didn't think it was funny, we didn't think anything good about it.

The whole idea of the commercial, showing a poor kid being bullied and planning his revenge at the kids bullying him by planning to be their boss when they are all grown up is not funny. Seeing this spot, the only conclusion is that the creative people who worked it out were never bullied. Far from it. We don't say that it is for certain, but they probably were the ones sticking a kid in his locker, too afraid to get out. If they ever were bullied, they would have known that a kid in this situation see only three options, each of them is worse than the other.

We are not saying the subject is a taboo, never to be touched. It is an important issue, which has to be dealt, but not like this. Telling the bullying kids that this "nerd" is going to be their boss one day is not very true, and will never work, for so many reasons. If you really want to make a change, there are many other ways.

But this is advertising we are talking about, not education, and I guess Saatchi & Saatchi did a good job. They did make VH1 seem relevant and up to date. They did get our attention.

We would have to disagree on this one.

Timeless love

AXE bodyspray is doing it again with an epic campaign by BBH London, demonstrating beautifully the "Don't rely on fate to help you find your soul mate".

The video starts in the ice age, where a nice caveman or whatever he is supposed to be, glances a beautiful woman and tries to reach her when the icebergs depart and he is taken away from her. Cut to the Roman days of Pompeii, where the same guy spots the same pretty girl, and walks towards her when a volcano erupts.

So it continues throughout the ages, when time after time some kind of a disaster is keeping them apart.

This, of course, until AXE bodyspray comes in to the equation...

HBO presents: Family moments

Have you ever tried watching Game of Thrones with you parents? Quit a challenging experience, isn't it? Especially when they are trying to remember which house is which, and who this king is, and those white thingies that come from across the wall. And let s not forget the sex scenes, when you sit uncomfortably at the end of your sit, wanting to burry yourself in the nearest grave.

Apparently, HBO are aware of the trouble young people have watching their series, so they produced HBO GO, where you can get all their bloody and sexy and violent content on your mobile devices, away from the TV in your living room, where your parents might embarrass you and ruin your will to live.

To promote the new service, HBO and SS+K New York came up with this hilarious campaign, showing the rough life parents can give their kids during their shows.

Sexy to the Bones

As teenagers who grew up in the mid 1980th, we have all wanted one thing- X-Ray vision. Well, who could have blamed us, after watching all those Superman movies with Christopher Reeve. All those hormones running in our body, what wouldn't we do to take a look under a girls skirt.

Well, Energy BBDO Chicago are here to save the day and to make our old dream come true in this wonderful new campaign for Citracal- calcium and vitamin D3 tablets. Going with the slogan "Beauty is Bone Deep", they have produced this wonderful video, easily proving their point.

What can we say? we couldn't do it sexier ourselves.