This must be the creepiest way to promote a vacuum cleaner. This is definitely one of those times I try as hard as I can to think what was going on during the Creative brief:
-"Ok, so we have a very silent vacuum cleaner. How can we promote it?"
-"Oh, I know, why won't we break into peoples' houses while they sleep and clean their place. There is no way in the world they would freak out when we tell them we were in their house while they slept last night".
Well, congratulations Bosch and BBDO Brussels, you are nominees for the Creative WTF award of the year
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