Yaocho are cleaning the streets of Tokyo

When was the last time you drank so much you had to stop everything and just take a nap in the middle of the street? Never? You don't say! Maybe you were so passed out you don't remember? or perhaps you are not Japanese.

it seems it is quite common to see respectful men sleeping in the middle of the streets of Tokyo, after drinking too much. Way too much.

A Japanese bar chain named Yaocho, with the help of Ogilvy & Mather Tokyo, has decided to fight this nasty habit.

In order to do so, they used the oldest weapon in the world- shame.

In a guerilla campaign executed in the streets of Tokyo, they detected sleeping drunken men and turned them to a living billboard against overdrinking. Imagine how they felt the next day when they found their photos all over the net.

Can't say we liked this campaign. It had left somewhat of a bullying kind of feeling. Then again, we had never felt the urge to sleep in the middle of a Japanese street.

Dare and ManKind are here to remind you that #ViolenceIsViolence

It is broad daylight; you are in the middle of London, just minding your own business. Suddenly, you notice a loud conversation between a couple, young man and a woman. as they approach you, the guy is getting violent. he is grabbing the woman's hand, pushing her, yells at her, and when he finally pushes her to the corner, he start grabbing her face violently, accusing her of disloyalty, while she is begging him to stop.

What would you do? Would you ignore? Would you let him hit her? Or would you get between them, try to save the poor girl, encourage her to press charges and leave her violent couple.

Most probably you will try and help, as you should. No one should suffer this kind of behavior

Now, what if the situation was the other way round? What if the man was being treated the same way? Would you help him? Would you stand aside and laugh?

While you are standing there, laughing, try to remember that 40% of domestic violence is suffered by men.

After this long introduction, you are ready to watch this wonderful guerilla campaign by Dare and ManKind.

UNICEF will tear us apart

You cannot argue that UNICEF is an important organization. Well, I guess you could if you are a cold hearted bastard, but you would be wrong, so why bother?

Anyway, as I said, you cannot say their cause isn't important and that their job isn't life saving.

And in the past few years, you definitely cannot say their campaigns are not doing it right. Just a year ago they have projected shadows of homeless children in the streets of Stockholm in an amazing guerilla campaign.

Now, this spot, from Australia (by Iris Worldwide Sydney), shouldn't really be in the same item with the one from Stockholm. It is an old school commercial designated for television or the internet and not a low tech viral guerilla thingy.

Actually, the only thing in common with those two campaigns is UNICEF

And the fact that it made our eyes tear.

Paris is getting ready for the holidays

It seems there is a big war between French travel agencies, because we cannot think of a better reason two different agencies will start this kind of a unique billboard campaign almost at the same time.

The first one is this brilliant 3d campaign by TBWA Paris for voyages-sncf.com. In this campaign, the company had placed several unique 3D billboards that interacted with the Passersby in different ways.

The second billboard combined guerilla marketing activity in one of the cafes at the Bastille square, that helped Transavia.com show exactly what they can do.

Coca Cola's rainbow of freedom

After long years of Oppression and fight for freedom, 20 years ago, April 1994, the Apartheid government in South Africa gave away it's power. During the celebrations of the new democracy, Archbishop Desmond Tutu[ one of the known South African activists, referred to the country as a 'Rainbow nation', due to the vast variety of people in the country- each of them equal, with no regards to their color, religion or any other thing for all that matter. Since those days, every year the month of April is known as the month of freedom

Today, 20 years later, Coca Cola, with the people of FCB Johannesburg, has decided to celebrate the month of freedom in a special way. After a long preparation, they came up with a way to create a real Rainbow, which could accompany their billboards. The campaign came to life and succeeded to catch the attention of the customers, and the press.

PlayStation in a Shocking stunt

Do you remember the first time your parents told you to get away from electricity? If ther is one thing everybody knows, is that whatever you do, you do not play with electricity. You do not push metal things to the electrical outlet, you do not try to force defective electrical devices in them, and no matter what, you do not push your finger into electrical devices.

That, of course, unless the people from PlayStation ask you to. This is exactly what happened during a campaign took place recently by TBWA Belgium. They have placed a machine in the middle of Antwerp train station, which invited the passengers to push their fingers into a large electric outlet.

"Hold for 5 Seconds", said the sign on the machine. Sound easy, isn't it? Well, not as you would think. Whoever was brave enough to push his fingers into the holes was surprised to feel an electric shock. But if they were strong enough, physically and mentally, they were awarded with the new PS game- "inFAMOUS: second son".

Worth the effort? We're not quite sure

You're not a creep When you're hungry

When you're hungry you are not being yourself - this is the slogen standing bhind the last campaign SNICKERS has lounched in the past few months.

All well and good, and why not? It is a catchy phrase, it works, and it gives the advertisers a whole lot of scenarios to play with.

In their last guerilla activity in Australia, snickers' advertisers show briliantly how one can ruin a campaign in a flick of a finger. They thought it would be oh so funny to place a few construction workers in a construction site, and let them shot nice comments to women.

Oh, you lords of advertising, you are so smart! You showed us, didn't you? You got us so surprised! Apparently, when men are hungry, they are acting weird- they are nice! to women! they are not being scumbags and creeps!

Well guys, this is one below the belt. A very poor guerilla campaign.

Through the looking glass

Pepsi Max in a perfect new campaign, taken place in a London buss shelter.

In this perfectly executed augmented reality campaign, the brand's PR men has installed a screen instead of the buss shelter's window, conected to a small camera in it's other side, so the buss passangers could see the rest of the road, as though they are looking through a glass window.

And then the fun began.