Yaocho are cleaning the streets of Tokyo

When was the last time you drank so much you had to stop everything and just take a nap in the middle of the street? Never? You don't say! Maybe you were so passed out you don't remember? or perhaps you are not Japanese.

it seems it is quite common to see respectful men sleeping in the middle of the streets of Tokyo, after drinking too much. Way too much.

A Japanese bar chain named Yaocho, with the help of Ogilvy & Mather Tokyo, has decided to fight this nasty habit.

In order to do so, they used the oldest weapon in the world- shame.

In a guerilla campaign executed in the streets of Tokyo, they detected sleeping drunken men and turned them to a living billboard against overdrinking. Imagine how they felt the next day when they found their photos all over the net.

Can't say we liked this campaign. It had left somewhat of a bullying kind of feeling. Then again, we had never felt the urge to sleep in the middle of a Japanese street.

Dare and ManKind are here to remind you that #ViolenceIsViolence

It is broad daylight; you are in the middle of London, just minding your own business. Suddenly, you notice a loud conversation between a couple, young man and a woman. as they approach you, the guy is getting violent. he is grabbing the woman's hand, pushing her, yells at her, and when he finally pushes her to the corner, he start grabbing her face violently, accusing her of disloyalty, while she is begging him to stop.

What would you do? Would you ignore? Would you let him hit her? Or would you get between them, try to save the poor girl, encourage her to press charges and leave her violent couple.

Most probably you will try and help, as you should. No one should suffer this kind of behavior

Now, what if the situation was the other way round? What if the man was being treated the same way? Would you help him? Would you stand aside and laugh?

While you are standing there, laughing, try to remember that 40% of domestic violence is suffered by men.

After this long introduction, you are ready to watch this wonderful guerilla campaign by Dare and ManKind.

Budweiser's celebrate of football or something

Ok, I saw a commercial or two in my life, and I think I understand the medium as much as any other, but the only thing crossed my mind as I saw Budweiser's newest FIFA World Cup commercial was WTF??

Yes, it is a beautifully photographed and edited video` yes, it can get one in the mood of football celebration` yes, it shows the beer bottle it tries to promote from various angles.

No, we didn't get it.

What, in the name of God, is the copy of this commercial? What is the story, why did this guy kicking a ball from a rooftop? What happens next? Why did I see this video? How is it supposed to get me into buying Budweiser? What the hell is this rooster doing there?

So many unanswered questions

BTW, here is part one of this campaign

Paris is getting ready for the holidays

It seems there is a big war between French travel agencies, because we cannot think of a better reason two different agencies will start this kind of a unique billboard campaign almost at the same time.

The first one is this brilliant 3d campaign by TBWA Paris for voyages-sncf.com. In this campaign, the company had placed several unique 3D billboards that interacted with the Passersby in different ways.

The second billboard combined guerilla marketing activity in one of the cafes at the Bastille square, that helped Transavia.com show exactly what they can do.

Coca Cola's rainbow of freedom

After long years of Oppression and fight for freedom, 20 years ago, April 1994, the Apartheid government in South Africa gave away it's power. During the celebrations of the new democracy, Archbishop Desmond Tutu[ one of the known South African activists, referred to the country as a 'Rainbow nation', due to the vast variety of people in the country- each of them equal, with no regards to their color, religion or any other thing for all that matter. Since those days, every year the month of April is known as the month of freedom

Today, 20 years later, Coca Cola, with the people of FCB Johannesburg, has decided to celebrate the month of freedom in a special way. After a long preparation, they came up with a way to create a real Rainbow, which could accompany their billboards. The campaign came to life and succeeded to catch the attention of the customers, and the press.

Red balloon for life

The british artist Banksy is known worldwide for some of his iconic graffiti art.

Throughout his career, Banksy never revealed his true identity. Kind of like the superhero of the activist artists, always there to paint the right thing at the right time, with his sarcastic black humor and sharp lines.

This time, the artist is lending his known girl with red balloon to a beautiful anti-war piece, dedicated to the ongoing civil war in Syria.