AXE bodyspray is doing it again with an epic campaign by BBH London, demonstrating beautifully the "Don't rely on fate to help you find your soul mate".
The video starts in the ice age, where a nice caveman or whatever he is supposed to be, glances a beautiful woman and tries to reach her when the icebergs depart and he is taken away from her. Cut to the Roman days of Pompeii, where the same guy spots the same pretty girl, and walks towards her when a volcano erupts.
So it continues throughout the ages, when time after time some kind of a disaster is keeping them apart.
This, of course, until AXE bodyspray comes in to the equation...
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