Turning the lights on for Toyota

Here is a great colorful promotion stunt Toyota performed in Australia. The stunt took place during VIVID Sydney, a yearly festival of lights and multimedia, where the people of Toyota celebrated their brand by placing a cool installation consisting of interactive light show integrating with their cars.

In this installation, the visitors of the festival were invited to communicate with cars, embrace them and have real emotional interaction with them.

This brilliant stunt is the collaboration work of Toyota with Soap Creative, Sydney

Drinking time

You are sitting in your office, trying to solve whatever crisis happened this morning, jumping from one phone call to another, answering Emails, focusing on your work and not letting any interference ruin your concentration.

Now stop working for a few seconds and try to think- when was the last time you had a drink of water?

As you have probably guessed, you are not the first, and by far the last, to forget to drink while working. Somehow, while concentrating on our tasks, we tend to forget one of the most important things.

in order to solve this problem, Ogilvy Paris and Vittel - a French mineral water brand, has developed this brilliant cap that reminds you to have a drink every hour.

Sexy librarian - the next generation

Now, as the kids say, the next video is Not Safe at Work, or at the cafe you are sitting right now, drinking the same coffee for the past few hours hoping the time will pass by and it would be late enough for you to go home and pretend you have had a productive day.

Sorry, did we bum you out? We didn't mean to. Really, we were just a tiny bit a bit distracted by the stunning blond dancing and stripping on our desk.

Yeah, right.

Well, seems that's what happens in the Netherlands when you try to study for you exams, or at least, that's what happens when a local juice brand decides his product will help you concentrate better.

In an objective point of view, we must say this promotion stunt reeks of sexism, but hey, this is Holland, let them do whatever they please. 

The Bible of Barbecue – Cooking a successful promotion stunt

Ever tried using a book to help you barbecue? No? Well, this is probably because you never had this book before. It is not just a cook book, but a whole bible for barbecuing.

But wait; let us start at the beginning.

Tramontina is one of Brazil's largest cookware companies. It is also the only company in Brazil creating a special barbecue cookware line. The problem? Not many are aware of this information.

In order to increase the exposure to this line, JWT Brazil has created this magnificent book, they had modestly called "The Bible of Barbecue". The pages of these books are to be used or destroyed, in order to have the best barbecue ever. While cooking, you could take one of the pages of the book and break it into coals, take another and wear it as an apron, another one is turned into a cutting board, and so on.

Watch out! Do not make the same mistake we did and watch this video when you're hungry.

There will be Blood

This is one morbid way to promote a TV serie. Well, it isn't the first time the people from "The Walking Dead" pull this kind of bloody stunts, after all, we all remember they time they've sent a zombie to a cinema theatre, and the time they scared the shit out of poor passersby in New York.

So, this time, they have decided to promote the series in Portugal by opening a blood store. I hear your "what?!" and raise it to "Wait, What What What?!".

If you didn't guess, as we didn't, the opened a store which offered special merchandise dedicated to the show's fans, but if you wanted to buy anything in that shop, you would have to pay in blood. The PR activity was teamed up with the Portuguese National Blood bank. This way, they got to make people bleed, promote their show and eve do a good thing!

Applause to the people from Torke agency, Lisbon. You are true dreamers.

The publicity stunt that shows - Mama knows best

In our share of days, we have seen a vending machine or two. Once in a while, we meet another outdoor promotion stunt taking advantage of technology, and the never ending longing of people for free stuff, in order to get viral on the web.

Here is one more creative vending machine stunt, coming from Greece. In this activity, executed by socialab agency for Lanes Health, the agency placed a vending machine in the Athens mall, one of the biggest malls in Greece. Passersby were surprised when the machine called them and started talking to them, or to be exact, giving them orders the way a Greek mother would do.

The ones who participated in this activity and obeyed the machine's orders got free vitamins to help them keep their health.

After all, Mama knows best…