Turning the lights on for Toyota


Here is a great colorful promotion stunt Toyota performed in Australia. The stunt took place during VIVID Sydney, a yearly festival of lights and multimedia, where the people of Toyota celebrated their brand by placing a cool installation consisting of interactive light show integrating with their cars.

In this installation, the visitors of the festival were invited to communicate with cars, embrace them and have real emotional interaction with them.

This brilliant stunt is the collaboration work of Toyota with Soap Creative, Sydney

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