Creative Life: יולי 2014

This is an ex-parrot

"This parrot is no more! It has ceased to be. It's expired and gone to meet its maker. This is a late parrot. It's a stiff. Bereft of life, it rests in peace. If you hadn't nailed it to the perch it would be pushing up the daisies. It's rung down the curtain and joined the choir invisible. This is an ex-parrot".

Well, we couldn't agree more. This IS a dead parrot. And quite a large one. In fact, this giant parrot has been displayed lately in London in a brilliant tribute to Monty Python and their wonderful (yet insane) sketch, in order to promote the live broadcast of the group's reunion show.

If you don’t know the original sketch you should be ashamed of yourself. When you are done being ashamed, click on the video below.

The Vacuum Break and Enter

This must be the creepiest way to promote a vacuum cleaner. This is definitely one of those times I try as hard as I can to think what was going on during the Creative brief:

-"Ok, so we have a very silent vacuum cleaner. How can we promote it?"

-"Oh, I know, why won't we break into peoples' houses while they sleep and clean their place. There is no way in the world they would freak out when we tell them we were in their house while they slept last night".

Well, congratulations Bosch and BBDO Brussels, you are nominees for the Creative WTF award of the year

Burger King is proud to present

What is the Difference between a regular whopper and a proud whopper? Well, this is exactly what the diners at Burger King San Francisco asked themselves during this year's pride parade, when the Burger chain promoted a special offer for the event.

As you might guess, some of the less tolerant diners didn't even want to hear about the special burger, but others were curious. But when they asked the restaurant's worker what was the difference between the proud burger and the regular one, they didn't get any answer, because the workers didn't know.

When they unwrapped their colorful wrapping paper, the diners found a massage stating that the proud whopper is the same as the regular one.

Do you really need us to explain the metaphor?

The alienated Parenthood by Apple

How the hell did our parents managed to raise us without all the technology surrounding us today? How did they get to be there in our special moments? How did they help us to get ready for our finals exams? How did they read us a bedtime story?

Well, the answer to that is divided to two:

In some cases they did it easily

In other cases, they didn't

They didn't have the technology to work on our math while they were in a business trip to Hong Kong. In the other hand, they didn't go on so many business trips to Hong Kong, didn't they?

They didn't measure their heartbeat when they ran with us. No, they just ran with us.

And they did read us a bedtime story from an actual book. You know, the old school kind, the one that comes with papers.

Apple knows how to make beautiful commercial that touches your heart and make you go "ahhhh" the same way you do when you see a cute puppy. But the reality they try to sell us is an alienated one, A reality that divide us from our loved ones with a multi-touch screen and a designed cover.