Innovation is the number one rule of advertising. Think about new, breaking through ideas, and you are on the right path for succession.
This is exactly the what we see here, in this new marketing activity by IKEA.
The Swedish brand wanted to unveil it's new collection in a new way, one that is accessible for the Smartphone generation.
The solution? Instagram
By opening a unique instagram profile, and using the social network's tagging feature, IKEA started the first ever instagram website.
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