The Bible of Barbecue – Cooking a successful promotion stunt


Ever tried using a book to help you barbecue? No? Well, this is probably because you never had this book before. It is not just a cook book, but a whole bible for barbecuing.

But wait; let us start at the beginning.

Tramontina is one of Brazil's largest cookware companies. It is also the only company in Brazil creating a special barbecue cookware line. The problem? Not many are aware of this information.

In order to increase the exposure to this line, JWT Brazil has created this magnificent book, they had modestly called "The Bible of Barbecue". The pages of these books are to be used or destroyed, in order to have the best barbecue ever. While cooking, you could take one of the pages of the book and break it into coals, take another and wear it as an apron, another one is turned into a cutting board, and so on.

Watch out! Do not make the same mistake we did and watch this video when you're hungry.

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