It seems there is a big war between French travel agencies, because we cannot think of a better reason two different agencies will start this kind of a unique billboard campaign almost at the same time.
The first one is this brilliant 3d campaign by TBWA Paris for voyages-sncf.com. In this campaign, the company had placed several unique 3D billboards that interacted with the Passersby in different ways.
The second billboard combined guerilla marketing activity in one of the cafes at the Bastille square, that helped Transavia.com show exactly what they can do.
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