Burger King is proud to present

What is the Difference between a regular whopper and a proud whopper? Well, this is exactly what the diners at Burger King San Francisco asked themselves during this year's pride parade, when the Burger chain promoted a special offer for the event.

As you might guess, some of the less tolerant diners didn't even want to hear about the special burger, but others were curious. But when they asked the restaurant's worker what was the difference between the proud burger and the regular one, they didn't get any answer, because the workers didn't know.

When they unwrapped their colorful wrapping paper, the diners found a massage stating that the proud whopper is the same as the regular one.

Do you really need us to explain the metaphor?

The alienated Parenthood by Apple

How the hell did our parents managed to raise us without all the technology surrounding us today? How did they get to be there in our special moments? How did they help us to get ready for our finals exams? How did they read us a bedtime story?

Well, the answer to that is divided to two:

In some cases they did it easily

In other cases, they didn't

They didn't have the technology to work on our math while they were in a business trip to Hong Kong. In the other hand, they didn't go on so many business trips to Hong Kong, didn't they?

They didn't measure their heartbeat when they ran with us. No, they just ran with us.

And they did read us a bedtime story from an actual book. You know, the old school kind, the one that comes with papers.

Apple knows how to make beautiful commercial that touches your heart and make you go "ahhhh" the same way you do when you see a cute puppy. But the reality they try to sell us is an alienated one, A reality that divide us from our loved ones with a multi-touch screen and a designed cover.

IKEA presents: the first Instagram website

Innovation is the number one rule of advertising. Think about new, breaking through ideas, and you are on the right path for succession.

This is exactly the what we see here, in this new marketing activity by IKEA.

The Swedish brand wanted to unveil it's new collection in a new way, one that is accessible for the Smartphone generation.

The solution? Instagram

By opening a unique instagram profile, and using the social network's tagging feature, IKEA started the first ever instagram website. 

The Royal Oreo

Did you ever wonder how an Oreo commercial would look like if Wes Anderson will be the director behind the camera?

Well, this is your lucky day. No more sleepless nights while you imagine the best or the worst, wondering how much of a cliché the commercial could be. No more imagining hipsters wearing colorful sweaters with geometric patterns and stupid mustaches.

What can we say? This new spot foe mini Oreos by The Martin Agency is all we had hoped for and much more.

#STANDUPWORLDCUP - it's all about winning or losing

Usually, when we present a commercial we tend to write a few words about it. This is not the case. This time we are going to make an exception, and let this video speak for itself. The only thing we are going to say, is that this spot gave us Goosebumps the no other spot has in the past

Playing with dildos

Kids will play with everything. That's the way life works. When we are young, all we know is how to play, and we do it as best as we can. The branch we find in the middle of the street turns into a light saber, the bed sheets turns to superman's cape, and a small puddle in the back yard is an ocean, waiting for us to cross it in our ship made of leaves.

This is exactly what stands in the base of the new campaign by evolve, a group dedicated to change gun owners behavior. "If the find it, they'll play with it", is the slogan narrated at the end of this brilliant spot, showing the consequences of not locking away things you don't want your kids to put their hand on.

Turning the lights on for Toyota

Here is a great colorful promotion stunt Toyota performed in Australia. The stunt took place during VIVID Sydney, a yearly festival of lights and multimedia, where the people of Toyota celebrated their brand by placing a cool installation consisting of interactive light show integrating with their cars.

In this installation, the visitors of the festival were invited to communicate with cars, embrace them and have real emotional interaction with them.

This brilliant stunt is the collaboration work of Toyota with Soap Creative, Sydney