Here is a very good example of how taking a great idea and squeezing it's every last drop could harm your commercial.
Don't get us wrong, we think the new 'Pemperton' commercial is great. it does exactly what it's supposed to- making sure everyone who watch it knows Coca Cola is using only natural ingredients in the making of their famous Drink.
Well, the idea is to show how there were no artificial taste and food coloring substances, so, naturally, it is all natural to these days. How else could they create the same taste for over a 100 years?
The spot is really great, but we feel it could be much better if it was shorter, and if it would have used less of the main idea, thus keeping it fresh, rather than chewed as an old bone.
Besides, don't try to tell us the drink hasn't changed since it was invented. as we recall, the coca cola we bought yesterday at the local kiosk didn't contain cocaine.
all in all, a nice spot for Coca Cola by The Cyranos McCann and Glassworks London.
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