You cannot argue that UNICEF is an important organization. Well, I guess you could if you are a cold hearted bastard, but you would be wrong, so why bother?
Anyway, as I said, you cannot say their cause isn't important and that their job isn't life saving.
And in the past few years, you definitely cannot say their campaigns are not doing it right. Just a year ago they have projected shadows of homeless children in the streets of Stockholm in an amazing guerilla campaign.
Now, this spot, from Australia (by Iris Worldwide Sydney), shouldn't really be in the same item with the one from Stockholm. It is an old school commercial designated for television or the internet and not a low tech viral guerilla thingy.
Actually, the only thing in common with those two campaigns is UNICEF
And the fact that it made our eyes tear.
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