The publicity stunt that shows - Mama knows best

In our share of days, we have seen a vending machine or two. Once in a while, we meet another outdoor promotion stunt taking advantage of technology, and the never ending longing of people for free stuff, in order to get viral on the web.

Here is one more creative vending machine stunt, coming from Greece. In this activity, executed by socialab agency for Lanes Health, the agency placed a vending machine in the Athens mall, one of the biggest malls in Greece. Passersby were surprised when the machine called them and started talking to them, or to be exact, giving them orders the way a Greek mother would do.

The ones who participated in this activity and obeyed the machine's orders got free vitamins to help them keep their health.

After all, Mama knows best…

Coca Cola's rainbow of freedom

After long years of Oppression and fight for freedom, 20 years ago, April 1994, the Apartheid government in South Africa gave away it's power. During the celebrations of the new democracy, Archbishop Desmond Tutu[ one of the known South African activists, referred to the country as a 'Rainbow nation', due to the vast variety of people in the country- each of them equal, with no regards to their color, religion or any other thing for all that matter. Since those days, every year the month of April is known as the month of freedom

Today, 20 years later, Coca Cola, with the people of FCB Johannesburg, has decided to celebrate the month of freedom in a special way. After a long preparation, they came up with a way to create a real Rainbow, which could accompany their billboards. The campaign came to life and succeeded to catch the attention of the customers, and the press.

Sexy to the Bones

As teenagers who grew up in the mid 1980th, we have all wanted one thing- X-Ray vision. Well, who could have blamed us, after watching all those Superman movies with Christopher Reeve. All those hormones running in our body, what wouldn't we do to take a look under a girls skirt.

Well, Energy BBDO Chicago are here to save the day and to make our old dream come true in this wonderful new campaign for Citracal- calcium and vitamin D3 tablets. Going with the slogan "Beauty is Bone Deep", they have produced this wonderful video, easily proving their point.

What can we say? we couldn't do it sexier ourselves.

Ikea presents: Color

Many people say that Belgium is a grey country. Hey, don't come to blame us for it, we didn't invent it or anything! Belgium is kind of grey… It has grey streets, grey buildings, grey people, grey trees, grey chocolate, grey… well, you get the hang of it.

In a new billboard campaign, DDB Brussels tried to put some color to the streets of Belgium in order to promote a small furniture and home improvement store. You might have heard about them, they're called IKEA.

Yeah, we know, IKEA hardly need promotion, but you can say that about every large brand (did anyone say Coca Cola?). In this great last campaign. IKEA spread large billboards around Belgium, which from a distance, looked like they only have one of three colors on them - red, green or yellow. When you got closer to the billboards, you could see an inlay of a product sold on the brand's stores.

There is no questioning the great impact and attention those billboards got, with their bright colors and seemingly emptiness.

PlayStation in a Shocking stunt

Do you remember the first time your parents told you to get away from electricity? If ther is one thing everybody knows, is that whatever you do, you do not play with electricity. You do not push metal things to the electrical outlet, you do not try to force defective electrical devices in them, and no matter what, you do not push your finger into electrical devices.

That, of course, unless the people from PlayStation ask you to. This is exactly what happened during a campaign took place recently by TBWA Belgium. They have placed a machine in the middle of Antwerp train station, which invited the passengers to push their fingers into a large electric outlet.

"Hold for 5 Seconds", said the sign on the machine. Sound easy, isn't it? Well, not as you would think. Whoever was brave enough to push his fingers into the holes was surprised to feel an electric shock. But if they were strong enough, physically and mentally, they were awarded with the new PS game- "inFAMOUS: second son".

Worth the effort? We're not quite sure

Dancing in blue

Well, if you haven't realized it yet, dancing is the next big thing. Actually, dancing is the next big thing for about two decades, but, you can never be too sure about a thin before some brand is taking it under it's wings and adopt it as one.

So it seems Diesel Jeans finally discovered the dancing craze, harvesting the world since the early 1980's, in the short A-Z of dancing video they released a few days back.

To tell you the truth, it is a beautiful video, and it does deserve the attention it gets around the world, but we didn't really get the connection between dancing and jeans.

Bringing Down the King

Don't you just love HBO's Game of Thrones? The drama, the intrigues, the gallant knights, the beautiful princess and the tons of explicit sex and violence poured to your screen with no tenderness.

Oh, yes, we love Game of Thrones. We especially love the characters. Don't you just LOVE Tyrion? He is so smart, and brave, and cunning, and tragic. Oh, and don't you just L O V E Arya? She is so sweet, and strong minded, and cute. Oh, Oh, Oh, and don't you just L-O-V-E Joffrey?

No, you don't. Nobody loves that brat. I think there was never a more hated villain in the history of television or literature. In fact, there are more people wanting Joffrey to lose his head, then there were feeling the same way about any real living tyrant in the history of mankind.

Well, the PR people of the hit show in New Zealand have decided to take advantage of this hatred in order to promote the series' 4th season, which had started this week.

To do so, they have built a statue glorifying the (literally) bastard king and placed it in the middle of a large square. Tied to the statue's neck there is a rope, connected in it's other end to a machine that tighten the rope with any tweet one of the show's fan post with the hashtag #BringDownTheKing. Enough tweets helped the fans bring the statue down, in a metaphorical revolution act.

And if bringing him down is not enough for you, you can always take some pleasure from this wonderful video.