Budweiser's celebrate of football or something

Ok, I saw a commercial or two in my life, and I think I understand the medium as much as any other, but the only thing crossed my mind as I saw Budweiser's newest FIFA World Cup commercial was WTF??

Yes, it is a beautifully photographed and edited video` yes, it can get one in the mood of football celebration` yes, it shows the beer bottle it tries to promote from various angles.

No, we didn't get it.

What, in the name of God, is the copy of this commercial? What is the story, why did this guy kicking a ball from a rooftop? What happens next? Why did I see this video? How is it supposed to get me into buying Budweiser? What the hell is this rooster doing there?

So many unanswered questions

BTW, here is part one of this campaign

Sexy librarian - the next generation

Now, as the kids say, the next video is Not Safe at Work, or at the cafe you are sitting right now, drinking the same coffee for the past few hours hoping the time will pass by and it would be late enough for you to go home and pretend you have had a productive day.

Sorry, did we bum you out? We didn't mean to. Really, we were just a tiny bit a bit distracted by the stunning blond dancing and stripping on our desk.

Yeah, right.

Well, seems that's what happens in the Netherlands when you try to study for you exams, or at least, that's what happens when a local juice brand decides his product will help you concentrate better.

In an objective point of view, we must say this promotion stunt reeks of sexism, but hey, this is Holland, let them do whatever they please. 

UNICEF will tear us apart

You cannot argue that UNICEF is an important organization. Well, I guess you could if you are a cold hearted bastard, but you would be wrong, so why bother?

Anyway, as I said, you cannot say their cause isn't important and that their job isn't life saving.

And in the past few years, you definitely cannot say their campaigns are not doing it right. Just a year ago they have projected shadows of homeless children in the streets of Stockholm in an amazing guerilla campaign.

Now, this spot, from Australia (by Iris Worldwide Sydney), shouldn't really be in the same item with the one from Stockholm. It is an old school commercial designated for television or the internet and not a low tech viral guerilla thingy.

Actually, the only thing in common with those two campaigns is UNICEF

And the fact that it made our eyes tear.

Coca Cola is keeping it fresh

Here is a very good example of how taking a great idea and squeezing it's every last drop could harm your commercial.

Don't get us wrong, we think the new 'Pemperton' commercial is great. it does exactly what it's supposed to- making sure everyone who watch it knows Coca Cola is using only natural ingredients in the making of their famous Drink.

Well, the idea is to show how there were no artificial taste and food coloring substances, so, naturally, it is all natural to these days. How else could they create the same taste for over a 100 years?

The spot is really great, but we feel it could be much better if it was shorter, and if it would have used less of the main idea, thus keeping it fresh, rather than chewed as an old bone.

Besides, don't try to tell us the drink hasn't changed since it was invented. as we recall, the coca cola we bought yesterday at the local kiosk didn't contain cocaine.

all in all, a nice spot for Coca Cola by The Cyranos McCann and Glassworks London.

Paris is getting ready for the holidays

It seems there is a big war between French travel agencies, because we cannot think of a better reason two different agencies will start this kind of a unique billboard campaign almost at the same time.

The first one is this brilliant 3d campaign by TBWA Paris for voyages-sncf.com. In this campaign, the company had placed several unique 3D billboards that interacted with the Passersby in different ways.

The second billboard combined guerilla marketing activity in one of the cafes at the Bastille square, that helped Transavia.com show exactly what they can do.

Sex and violence at the Danish court

Wow, Denmark, wow! Tell me you didn't really produce this cartoon to convince people to vote. The only thing we could think of while watching this spot was "WTF?!?!?!?!"

Did your campaign manager eat shrooms before handing over the brief? Did you go public without looking at the approved material? Or maybe you just hand over the wrong files?

What we really want to know is what Queen Margrethe had to say about this magnificent piece. Something tells us she didn't quote "There is a lovely country".

Then again, maybe we didn't get the joke. Maybe the Danish government is used to orgies and decapitations in their ads. Maybe the problem is with us.

Perhaps this wasn't an official video after all, just some joke that went way out of hand. or maybe Something is indeed rotten in the state of Denmark.

Sexy Ice Cream

Can Ice Cream be sexier? We're not quite sure about it. The answer is probably no.

Anyway, where were we? Oh, yes. Ice Cream, Nestlé, redhead model in front of mirror teasing herself while enjoying ice cream on a hot hot hot day.

Well, as George Michael once said, "I Like The Way They Think."

Yada Yada Yada - JWT Paris for Nestlé