Dare and ManKind are here to remind you that #ViolenceIsViolence

It is broad daylight; you are in the middle of London, just minding your own business. Suddenly, you notice a loud conversation between a couple, young man and a woman. as they approach you, the guy is getting violent. he is grabbing the woman's hand, pushing her, yells at her, and when he finally pushes her to the corner, he start grabbing her face violently, accusing her of disloyalty, while she is begging him to stop.

What would you do? Would you ignore? Would you let him hit her? Or would you get between them, try to save the poor girl, encourage her to press charges and leave her violent couple.

Most probably you will try and help, as you should. No one should suffer this kind of behavior

Now, what if the situation was the other way round? What if the man was being treated the same way? Would you help him? Would you stand aside and laugh?

While you are standing there, laughing, try to remember that 40% of domestic violence is suffered by men.

After this long introduction, you are ready to watch this wonderful guerilla campaign by Dare and ManKind.

Budweiser's celebrate of football or something

Ok, I saw a commercial or two in my life, and I think I understand the medium as much as any other, but the only thing crossed my mind as I saw Budweiser's newest FIFA World Cup commercial was WTF??

Yes, it is a beautifully photographed and edited video` yes, it can get one in the mood of football celebration` yes, it shows the beer bottle it tries to promote from various angles.

No, we didn't get it.

What, in the name of God, is the copy of this commercial? What is the story, why did this guy kicking a ball from a rooftop? What happens next? Why did I see this video? How is it supposed to get me into buying Budweiser? What the hell is this rooster doing there?

So many unanswered questions

BTW, here is part one of this campaign

Sexy librarian - the next generation

Now, as the kids say, the next video is Not Safe at Work, or at the cafe you are sitting right now, drinking the same coffee for the past few hours hoping the time will pass by and it would be late enough for you to go home and pretend you have had a productive day.

Sorry, did we bum you out? We didn't mean to. Really, we were just a tiny bit a bit distracted by the stunning blond dancing and stripping on our desk.

Yeah, right.

Well, seems that's what happens in the Netherlands when you try to study for you exams, or at least, that's what happens when a local juice brand decides his product will help you concentrate better.

In an objective point of view, we must say this promotion stunt reeks of sexism, but hey, this is Holland, let them do whatever they please. 

UNICEF will tear us apart

You cannot argue that UNICEF is an important organization. Well, I guess you could if you are a cold hearted bastard, but you would be wrong, so why bother?

Anyway, as I said, you cannot say their cause isn't important and that their job isn't life saving.

And in the past few years, you definitely cannot say their campaigns are not doing it right. Just a year ago they have projected shadows of homeless children in the streets of Stockholm in an amazing guerilla campaign.

Now, this spot, from Australia (by Iris Worldwide Sydney), shouldn't really be in the same item with the one from Stockholm. It is an old school commercial designated for television or the internet and not a low tech viral guerilla thingy.

Actually, the only thing in common with those two campaigns is UNICEF

And the fact that it made our eyes tear.

Coca Cola is keeping it fresh

Here is a very good example of how taking a great idea and squeezing it's every last drop could harm your commercial.

Don't get us wrong, we think the new 'Pemperton' commercial is great. it does exactly what it's supposed to- making sure everyone who watch it knows Coca Cola is using only natural ingredients in the making of their famous Drink.

Well, the idea is to show how there were no artificial taste and food coloring substances, so, naturally, it is all natural to these days. How else could they create the same taste for over a 100 years?

The spot is really great, but we feel it could be much better if it was shorter, and if it would have used less of the main idea, thus keeping it fresh, rather than chewed as an old bone.

Besides, don't try to tell us the drink hasn't changed since it was invented. as we recall, the coca cola we bought yesterday at the local kiosk didn't contain cocaine.

all in all, a nice spot for Coca Cola by The Cyranos McCann and Glassworks London.

Paris is getting ready for the holidays

It seems there is a big war between French travel agencies, because we cannot think of a better reason two different agencies will start this kind of a unique billboard campaign almost at the same time.

The first one is this brilliant 3d campaign by TBWA Paris for voyages-sncf.com. In this campaign, the company had placed several unique 3D billboards that interacted with the Passersby in different ways.

The second billboard combined guerilla marketing activity in one of the cafes at the Bastille square, that helped Transavia.com show exactly what they can do.

Sex and violence at the Danish court

Wow, Denmark, wow! Tell me you didn't really produce this cartoon to convince people to vote. The only thing we could think of while watching this spot was "WTF?!?!?!?!"

Did your campaign manager eat shrooms before handing over the brief? Did you go public without looking at the approved material? Or maybe you just hand over the wrong files?

What we really want to know is what Queen Margrethe had to say about this magnificent piece. Something tells us she didn't quote "There is a lovely country".

Then again, maybe we didn't get the joke. Maybe the Danish government is used to orgies and decapitations in their ads. Maybe the problem is with us.

Perhaps this wasn't an official video after all, just some joke that went way out of hand. or maybe Something is indeed rotten in the state of Denmark.

Sexy Ice Cream

Can Ice Cream be sexier? We're not quite sure about it. The answer is probably no.

Anyway, where were we? Oh, yes. Ice Cream, Nestlé, redhead model in front of mirror teasing herself while enjoying ice cream on a hot hot hot day.

Well, as George Michael once said, "I Like The Way They Think."

Yada Yada Yada - JWT Paris for Nestlé

#TrueBeauty is the best Spoof on Dove's #RealBeauty campaign

OK, this is a great spoof on Dove's "Real Beauty" campaign. 

If you remember, about a year ago, Dove went out with a campaign designated to empower women. The campaign showed how women perception of their selves is distorted and unrealistic; how they see more flaws then the one's looking at them see. 

Well, this is what the guys at above average thought about the campaign. 

Here is the original video 

Dutch girl band members draw millions of viewers by having orgasms

Is there anything selling more than sex? The first answer comes to mind is "no". The second answer is "hell no". The third is "are you kidding me"?

Well, here is a video proving that exact point.

Just four days has passed since this five members girl band from the Netherlands called ADAM has released this video for their song "Go to Go". All in all, we must say it is a nice song. Catchy lyrics, fun tune and so. But this is not a music blog. We are here to talk about advertising, and what these girls did is quite amazing. In the four days passed since they have uploaded this video, they have reached more than 4,000,000 views, and counting.

The idea is really a simple one. Three of the members of the band have been filmed trying to sing the song while experiencing orgasm. You can imagine how it must look like. Actually, why imagine when you can watch the video below.

After watching the hypnotizing video for several times, we came to realize it reminded us Clayton Cubitt's "Hysterical Literature" project, where he posed in front of the camera women and challenged them to read pieces of literature while having orgasms.

This is a weeping song. A song in which to weep

Damn you Procter & Gamble. Why did you have to do this?

Why? Why? Why?!

Why did you have to produce this spot, which makes us weep like little girls that got hit in the knee? Why couldn't you let us keep our cynical and sophisticated appearance, and had to throw our entire hard working trendy image to the trash.

Damn you for making us cry our hearts out in front of the computer, sobbing away as our hearts are clenched and twisted and beat in high speed.

Happy Mother's Day to you too, Procter & Gamble!

The Bible of Barbecue – Cooking a successful promotion stunt

Ever tried using a book to help you barbecue? No? Well, this is probably because you never had this book before. It is not just a cook book, but a whole bible for barbecuing.

But wait; let us start at the beginning.

Tramontina is one of Brazil's largest cookware companies. It is also the only company in Brazil creating a special barbecue cookware line. The problem? Not many are aware of this information.

In order to increase the exposure to this line, JWT Brazil has created this magnificent book, they had modestly called "The Bible of Barbecue". The pages of these books are to be used or destroyed, in order to have the best barbecue ever. While cooking, you could take one of the pages of the book and break it into coals, take another and wear it as an apron, another one is turned into a cutting board, and so on.

Watch out! Do not make the same mistake we did and watch this video when you're hungry.

Small fighters

May the 4th is unofficially known to be Star Wars day, celebrating the cult movie series by George Lcaus. The specific date was chosen due to the Jedi blessing "May the force be with you"' turned into "May the 4th be with you".

To celebrate the holiday, Lego launched a new commercial dedicated to the Star Wars Lego series.

This is a funny commercial, by the German agency Jung von Matt, which almost anyone could emphasize.

Making Movies

This is probably the best commercial ever made for the Toronto Jewish Film Festival.

The commercial shows one of the most famous Jewish film makers in the world of film industry presenting himself and his work. We are not talking about some unknown newbie, but a man with thousands of films in his record. So why does the Toronto Jewish Film Festival keep rejecting his participation in the event?

Probably have something to do with the fact that Ron Jeremy is making Porn...

There will be Blood

This is one morbid way to promote a TV serie. Well, it isn't the first time the people from "The Walking Dead" pull this kind of bloody stunts, after all, we all remember they time they've sent a zombie to a cinema theatre, and the time they scared the shit out of poor passersby in New York.

So, this time, they have decided to promote the series in Portugal by opening a blood store. I hear your "what?!" and raise it to "Wait, What What What?!".

If you didn't guess, as we didn't, the opened a store which offered special merchandise dedicated to the show's fans, but if you wanted to buy anything in that shop, you would have to pay in blood. The PR activity was teamed up with the Portuguese National Blood bank. This way, they got to make people bleed, promote their show and eve do a good thing!

Applause to the people from Torke agency, Lisbon. You are true dreamers.