There places that you need help getting. Some of them you will have to rock climb, others you will need a different kind of transportation. Having the right wheels, you could get to places you once needed a carabiner, or at least this is what the people at Jeep wanted you to think in their brilliant campaign taken place recently in Russia.
During this campaign, led by Leo Burnett Moscow, shoppers at the local camping stores were given a carabiner shaped like the traditional Jeep with every purchase at the shops. Attached to the carabiner was an invitation to enjoy a special filed test drive in one of the company's vehicles.
Of course, there is no need to mention the responds to the invitations were very high.
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